




The Association
There’s been something percolating in London for a while now: the scent of great coffee being roasted and served. A world apart from the dirty dishwater most chain coffee shops pass off as coffee, this is slowly changing the palette for those who never knew what real coffee tasted like.
London Coffee Project has just opened its first independent coffee store The Association in the Square Mile.
As branding consultants we were also invited to design and make the staff uniforms.
Owner Sam Mason has a background in engineering. As with all the details in the cafe, he has given meticulous care and attention to form, function and aesthetic. Sam also took great interest in the engineering of the specially designed apron for the baristas.
Tech spec:
- 100% Cotton Drill, made in Italy
- Leather components; vintage kangaroo, edges polished with news print and sealed with bees-wax
- Metal components powder coated
- Elastic and vintage polished cotton shoe lace tea and coffee stained. Aglets on cotton lace have been bound in linen thread and sealed in Gesso.
www.londoncoffeeproject.co.uk
Lettermark & typeface by Round.
Architecture & interior design by Herbert & Mason.
Naming by Rupert Duffy.
Get in touch for further enquiries.








